Massachusetts Athletics Launches Flagship 50 Campaign

AMHERST, Mass. – University of Massachusetts Athletics announced the launch of its Flagship 50 campaign on June 23, 2022. Flagship 50 aims to recognize 50 years of UMass Athletics history and success from when the Title IX law was passed through today. Since the groundbreaking federal law was enacted in 1972, countless UMass female student-athletes have been positively impacted.

“Our women’s athletics programs at the University of Massachusetts have historically been our most successful. We have won more Atlantic 10 women’s championships than any other school in the history of the league. In addition, our women are excelling in the classroom and represent us in the community in the most significant waysth anniversary of Title IX is the perfect moment to capitalize on our remarkable history and invest in future generations of Minutewomen. Our Flagship 50 campaign, along with additional university investments, will ensure that women’s athletics at UMass continues to be regionally dominant and nationally prominent for years to come. “- Ryan BamfordDirector of Athletics

Over the next year, UMass Athletics plans to tell its “Title IX” story by recognizing those individuals, teams and accomplishments that have created the history of women’s athletics. Further, utilizing this opportunity to engage alumni around the topic, strive to have more individuals connected to the department and share opportunities for philanthropic support to UMass female teams and student-athletes.

“The Flagship 50 campaign and initiative will continue to provide significant and immediate results for our female student-athletes. Title IX has given so many women necessary and impactful opportunities in education and athletics, and the commitment to continued action and growth from this athletics department and university regarding gender equity is inspiring. I’m looking forward to continue recognizing the achievements of many of our individuals and teams, and connect with our alumni who return to help us celebrate this memorable anniversary at our team events this upcoming year. ” – Kirsten BrittonDeputy Athletic Director for Administration / SWA / Deputy Title IX Coordinator / CAO

During the 2022-23 campaign, UMass Athletics will take the opportunity to highlight the Title IX anniversary at games and hold special events. The first signature function will be the UMass Athletics Hall of Fame on Friday, September 16. The 1982 UMass Women’s Lacrosse Team will be the first-ever women’s team inducted this year. In addition, Rachael Rollins ’94 will receive the inaugural Elaine Sortino Award. Several additional events will be announced shortly for the Fall.

UMass Athletics will feature three ways to be philanthropically involved during the Flagship 50 campaign. The first will be a Women’s Athletics Fund with support going to all 11 women’s teams. These donations will financially benefit the areas of leadership development, networking and mentorship along with career and professional development. In addition, athletics is seeking funding to create an annual speaker series to support these growth initiatives. The second way to be involved is to make a gift directly to a women’s team to support specific fundraising objectives for the 2022-23 season. The final vehicle for consideration is to establish a legacy by creating a scholarship or program endowment.

“I think back to where this program started and where it is today is absolutely amazing. Playing with a portable backstop at Totman when the program started and now on Sortino field. The upgrades and opportunities continue to improve with the support of the University and campaigns like this. Thank you to all who continue to support women’s athletics. ” – Danielle HendersonHead Softball Coach

Please visit to learn more about the year-long campaign, and ways to get involved with this initiative.

For more information on Flagship 50, please contact David BiancamanoDeputy Athletic Director for Advancement, at [email protected]

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